FREQUENTLY ASKED QUESTIONS (FAQ)

What is the People's Choice
The People's Choice is a section apart from the rest of the contest and the votes will not influence the judges. An entrant would seek votes in order to win the People's Choice section alone. The winners for the other categories will be determined by the judges.

How do I vote for People's Choice
In order to vote you need to provide a valid email address, and only one vote per email address is possible. If after voting the first time, you decide to vote for another entry, the first entry you voted for will lose that vote. You will see a message reading "Thanks for voting!" and the entry will be highlighted by a BLUE BOX after your vote has been cast.

How many times can I vote
One vote per person. We ask that all voters be fair about placing their votes and remember that we track via email address and other information for the final vote scores after the contest deadline. Who is eligible to submit for Media Plan of the Year
Any advertising agency media department, media buying service or in-house advertising agency or media department may enter. To be eligible, your plan must be or have been under execution between February 23, 2009 and April 6, 2010.

How are entries judged
Entries will be given a score of 1 (lowest) to 5 (highest) in the following categories:
• Effectiveness: Did the plan impact the bottom line and/or brand awareness
• Innovative Nature: Did the plan use methods that are creative and thought-provoking
• Tactical Approach: Did the plan use the smartest tactics to achieve goals

Total Score: Effectiveness + Innovation + Tactics = Final Score

How many times can I enter the same plan
For plans that comprise two or more media, a dominant media must be chosen. Any plan may be submitted to more than one relevant category. Spending must be in at least one third of that category.

What is the entry fee
Entry Fees (Online Payment Preferred):
$250 per entry

Checks must accompany entry confirmation and made payable to: MEDIAWEEK's Media Plan of the Year

What are the 2010 categories
In an effort to reflect the changing nature of media planning in today's diversified and unsiloed world, Mediaweek has changed the categories of entry for the Media Plan of the Year awards. We've organized the points of entry around dollar size, but kept some distinction among media so as not to break too far from the familiar. We believe this new structure rewards innovation in all shapes and sizes of media agency, rather than the historical emphasis on heft and clout. For a medium to be the "focus" of the media plan, 35% or more of the plan's budget must be allocated to that medium.

- $25 million or more (Integrated ad campaign that includes all or a combination of at least three (3) of the following media: Digital, TV, Print, Radio, Out of Home)
- $25 million plus, Branded Content (Ad campaign that includes the creation of original content, digital, TV, print or radio, in which the ad campaign is placed)

- $10- $25 million, focus on TV (National or Local)
- $10- $25 million, focus on Digital (Online, User Generated, Gaming, Social Media or Mobile)
- $10- $25 million, focus on Print
- $10- $25 million, focus on Radio
- $10- $25 million, focus on Out of Home (Traditional or Digital)

- $1- $10 million, focus on TV (National or Local)
- $1- $10 million, focus on Digital (Online, User Generated, Gaming, Social Media or Mobile)
- $1- $10 million, focus on Print
- $1- $10 million, focus on Radio
- $1- $10 million, focus on Out of Home (Traditional or Digital)

- Less than $1 million, focus on TV (National or Local)
- Less than $1 million, focus on Digital (Online, User Generated, Gaming, Social Media or Mobile)
- Less than $1 million, focus on Print
- Less than $1 million, focus on Radio
- Less than $1 million, focus on Out of Home (Traditional or Digital)

- Best Multicultural campaign

People's Choice: 1st prize, 2nd prize and 3rd prize vote-getters

NOTES:
In addition, AdweekMedia reserves the right to declare no winner in any category if our judges cannot find a suitable winner.

How do I prepare my submission
For each campaign you wish to submit:
1. Image File (JPG) a logo/icon/avatar representing your company or this campaign
2. Using 250 words or less for each text box, describe the results, innovative nature and tactical approach of your campaign and how they attest to the success of your campaign.
3. Media files that best represent your campaign. We accept these file types:

• jpg
• pdf
• mp3
• mov
• avi
• url

What format should I upload
• Still image requirements - High resolution JPG with a minimum long dimension of 1000 pixels at 72 or 300 DPI with maximum 2 MB file size. If the entry requires multiple images, please upload each image as a separate JPG.
• Radio spots - All radio spots must be supplied as MP3 files. If the entry requires multiple radio spots, please upload each spot as a separate MP3 file. Each spot should be no more than 60 seconds or 5MB maximum size.
• Music - All music must be supplied as MP3 files. Each entry should be no more than 4 minutes or 5MB maximum size.
• Television/Film/Movie submissions - Entries should be supplied as file type MOV or AVI of 100 MB max. size. or 20 minutes long. If the entry requires multiple samples, please upload each sample as a separate MOV or AVI. Or use a URL link to YouTube.
• TV Commercials - Upload TV executions as file type MOV or AVI of 20 MB max. size. Each commercial should not exceed 60 seconds. If the entry requires multiple commercials, please upload each spot as a separate MOV or AVI. Or use a URL link to YouTube.
• Internet/Wireless/Gaming submissions - Digital images and videos of animated computer graphics of no more than 60 seconds each will be accepted. Upload each non-video execution as file type JPG with a minimum long dimension of 1000 pixels at 72 or 300 DPI with maximum 2 MB file size. Internet videos should be uploaded as file type MOV or AVI of 20MB maximum file size. Feel free to submit a unique URL for each single entry together with any required user names and passwords.

What format should I save my digital images
You should submit JPEG images saved with max quality compression with a long dimension of at least 1,000 pixels at 72 or 300 dpi.

What information should I provide about my submission
For you entry, we require you to complete a form with the information below and upload a JPG image to be associated with your company or campaign. The image will be used on the people's choice web page to indicate your submission.
• Category entering in
• Image File (JPG) a logo/icon/avatar representing your company or this campaign
• Entrant Contact Name
• Title
• Entrant Company Name
• Entrant Contact phone number
• Entrant Contact email address
• Contact Name of partnering agency on media plan (ignore if your agency handled entire media plan)
• Title of contact at partnering agency on media plan (ignore if your agency handled entire media plan)
• Agency name
• Phone # of contact at partnering agency on media plan (ignore if your agency handled entire media plan)
• Email of contact at partnering agency on media plan (ignore if your agency handled entire media plan)
• Client/Brand company (you are required to provide at least one brand contact and their contact information)
• Client/Brand contact
• Client/Brand title
• Client/Brand phone #
• Client/Brand email address
• Media Company used in your plan (you are required to provide contact information for 2 media companies)
• Media company contact name (provide contacts from companies you list in previous question)
• Media Company Contact Phone Number
• Media Company Contact Email Campaign Details
• Describe the innovations/creativity of your media plan (250 words)
• Describe the tactical approach you took with this media plan (250 words)
• Detail the effectiveness of your media plan (250 words)
• Let us know why your media plan should win (250 words)

Questions?
For further information, contact us.