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Media Plan of the Year Jury

Adam Puchalsky

SVP, Managing Director

Adam Puchalsky

UM Studios
New York

Adam brings a wealth of experience with sophisticated, digitally- centric consumer brands to UM and UM Studios.

Adam joins UM from Ogilvy, where he initially ran the E*TRADE business. He successfully negotiated the Ogilvy partnership with Kevin Spacey and led the TYPE E* campaign launch from conception to completion. Most recently, he re-established and ran a bespoke global service model for the Qualcomm Snapdragon business. 

A graduate of the Newhouse School at Syracuse University, Adam began his career in account management at JWT. He worked on global brand assignments for Samsung, Merrill Lynch, Trident Gum and Macy’s. From there, he moved to Atmosphere BBDO, where he immersed himself in all things digital – working on complicated brand and product launches online for AT&T; followed by creative sponsorship and retail activations for FedEx. 

In 2010, Adam moved to McGarryBowen to serve as lead on the Verizon digital account. Once Verizon was up and running, he rotated to run the fully integrated United Airlines business. During his time there, he led the activation of their current social media customer service program and later the reprisal of their famous “Fly the Friendly Skies” campaign.

In addition to his agency accomplishments, Adam has most recently been working with Oscar-winning writer and producer Armando Bo and Emmy-winning actress Olivia Munn on a branded content series designed to function as a product demonstration of their latest mobile phone processor.