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Media Plan of the Year Jury
EVP, Managing Director
Having worked for over 20 years in the field of research and planning, Kathy Kline leads Starcom’s agency efforts to mine for deep audience understanding that fuels the design of more meaningful, impactful experiences between people and brands. As the leader of the agency’s Human Intelligence discipline, she and her 50+ person strategy and insights team provide guidance to marketers including Airbnb, Bank of America, Best Buy, Darden Restaurants, Hallmark, Jim Beam, Kellogg's, Kraft, LEGO, Samsung and more.
Additionally, Kline has led Starcom USA’s product and awards efforts since 2012 resulting in hundreds of industry awards, including being named the most effective agency office at the North American Effies in 2014 and recently winning a gold Jay Chiat for the first-ever Media Strategy award in that category.