Cliff Atkinson
SVP / Executive Director, Digital Media
RPA
For 20 years, Cliff has helped clients with their marketing efforts by developing digital strategies to meet their business challenges and objectives. Currently, Cliff leads the Digital Media practice at RPA, inclusive of all strategy, social, programmatic, search and ad ops. He has been influential in helping pioneer a data driven marketing approach around the marriage of media and messaging. Cliff specializes in developing strategic alliances and initiating groundbreaking deals within the interactive landscape. Cliff has a unique background as he is proficient in trafficking (HTML, Flash, etc.) and analytics (Quantitative and Qualitative) in addition to his extensive experience in media strategy (including SEM), planning and buying, making him extremely well rounded in all facets of digital media. Prior to RPA, Cliff helped lead the Toyota digital strategy and investment practice at Saatchi & Saatchi LA. Prior to his more than 12 years at Saatchi & Saatchi L.A., Cliff began his career at Grey NY and progressed through the dynamic world of digital with key posts at various agencies, including Deutsch N.Y. and L.A. His account experience includes Toyota, Procter & Gamble, Coors Light, UnitedHealthcare, and the Discovery Channel.