Head of Media Strategy and Planning
Talia’s expertise in media and analytics helped bring over a dozen brands from the Walmart, Coca Cola and Post portfolios to partner with Exverus, often instead of larger agencies. Early on, Talia saw the need to invest in advanced software so Exverus’ clients could accurately measure the impact of their marketing campaigns--whether Exverus was placing the advertising buys or not—and enable one source of truth from all analytics, accessible for all clients, regardless of their size. Exverus operates from its namesake, which literally means “from the truth.”
Talia is a writer and speaker at industry conferences, including AdExchanger, Digiday, and iMedia.