Ben Seaton
EVP, Client Business Partner
UM CANADA
Delivering exceptional, strategic plans that achieve positive business outcomes, Ben Seaton brings big energy and passion to each and every client campaign. With 18 years of experience across all sides of the media landscape, Ben strives to create innovative, well-rounded solutions for clients’ biggest business challenges. He has a strong understanding of what it takes to engage in meaningful connections with consumers; connections which ultimately drive business growth and objectives. A dedicated leader, Ben guides his team through high pressure situations with ease, working hard to develop his team and taking pride in seeing them succeed. Having worked client side, focusing on brand management and product innovation, Ben understands the unique pressures and concerns of clients in this evolving media landscape, and tailors his work based on those concerns. Clients know that Ben understands their individual needs and will push beyond media metrics to achieve the best outcomes.