Jackie Lyons
Head of Planning
Havas Media Group
Jackie heads up planning for Havas Media Group in the UK. She has 15 years’ experience working across the UK and Ireland, on both local and international clients. Jackie started her career in Ireland where she worked on a number of insurance and utility clients such as FBD Insurance, UPC (now Virgin Media) whilst at Carat and Aviva Ireland Ireland and Telefonica Ireland during her time at Mediavest. She has spent the second half of her career in London, initially blending her performance and brand planning expertise running the Sainsbury’s Bank business across their credit card, insurances and travel money verticals at PHD. She joined Havas Media Group in March 2020 from Carat, where she was responsible for the planning output across Diageo Europe, a business with an increasing focus on ecommerce, as well as digital retailers adidas.com and Lego.com. Jackie is passionate about the art of media planning and adores using brands’ data to pull both long-term and short-term levers through media.