Jason Lim
Chief Planning Officer
MediaCom U.S.
As Chief Planning Officer, Jason oversees MediaCom's full audience planning product providing guidance across all client groups in the continued pursuit of good-to-great in our media plans and delivering measurable growth for our clients. Jason has over 20 years of agency experience – predominantly across direct response and DTC clients. In his more than ten years at MediaCom, he led the performance-based practice and was charged with accelerating and optimizing marketing programs' impact. Jason's experience covers technology, pharmaceutical, automotive, consumer packaged goods, luxury, travel, and retail sectors on a variety of brands. He is a true believer in the importance of accountable communications and is a thought leader in delivering outcome-oriented marketing campaigns. Jason has served on the DMA (Direct Marketing Association) Analytics & Broadcast Council(s) and as an Adjunct Professor at NYU teaching Integrated Marketing. In addition, he has served as a judge for Cannes Young Lions and Effie Awards.