Yewande Ogunkoya
Media Planning Lead
Essence, London
Yewande Ogunkoya is Media Planning Lead at Essence, London. She oversees Planners across a range of clients including ITV, Zoopla, Airbnb, Peloton, Sainsbury's / Argos to name a few. She is forever curious about how people connect with media and what 'works' when it comes to effective media planning. She loves to teach and develop Planners, identifying their unique strengths and creating initiatives to target areas of development. Yewande began her career in 2009 on the prestigious WPP Fellowship, spending three years, on three different continents, in three communications practices. However, Media Planning is where her biggest interests lay. She started at Maxus as a Strategist before pitching for L'Oreal and transitioning onto Planning. In 2013, she was part of a two woman team who won the UK's first gold medal in the Cannes Young Lions award. In 2021 Yewande was named a Campaign Female Frontier Honouree and was a WACL Talent Award Winner in the same year.