Categories | ADWEEK Media Plan of the Year 2024

TOTAL CAMPAIGN: Overall integrated brand campaigns that include any and all relevant media: digital, video, print, radio, out of home, alternative.

Total Campaign less than $500,000
Total Campaign $500,000 - $1 Million
Total Campaign $1 Million - $5 Million
Total Campaign $5 Million - $10 Million
Total Campaign $10 Million +

BEST USE OF AI/VR/MACHINE LEARNING: Campaigns based on artificial intelligence, virtual reality and machine learning platforms and technology for media plans and brand marketing activations.

BEST USE OF ALTERNATIVE MEDIA: An overall campaign whose main elements include non-traditional media, as well as the application of new technologies, creative forms, platforms, partnerships and processes.

BEST USE OF BRANDED CONTENT/ENTERTAINMENT: Campaigns that revolve around the blending of advertising messages into content, or the sole underwriting of content by a single sponsor.

Best Use of Branded Content/Entertainment in campaigns spending less than $500,000
Best Use of Branded Content/Entertainment in campaigns spending $500,000 - $1 Million
Best Use of Branded Content/Entertainment in campaigns spending $1 Million - $2 Million
Best Use of Branded Content/Entertainment in campaigns spending $2 Million +

BEST CAUSE MARKETING CAMPAIGN: Campaign whose primary mission is to advance a pro-social cause or initiative. *This category is free to enter

Best Cause Marketing campaign spending less than $1 Million
Best Cause Marketing campaign spending $1 Million +

BEST USE OF DATA: Campaigns in which compiled data or research has informed a new direction for a given client.

BEST USE OF EXPERIENTIAL: Campaigns based in experiential media planning and brand marketing to the consumer in live or direct-to-the-consumer activations.

Best Use of Experiential in campaigns spending less than $500,000
Best Use of Experiential in campaigns spending $500,000 +

BEST USE OF INSIGHTS: Campaigns in which the analysis of data has led to a new opportunity for a given client.

BEST INTERNATIONAL CAMPAIGN (NON-U.S.): Campaign in which at least 50 percent of the media spend was executed outside of the U.S.

Best International Campaign (non-US) spending less than $1 Million
Best International Campaign (non-US) spending $1 Million +

BEST USE OF MOBILE: Campaigns that tap mobile platforms and technology for media plans and brand marketing activations.

Best Use of Mobile in campaigns spending less than $500,000
Best Use of Mobile in campaigns spending $500,000 +

BEST USE OF NATIVE ADVERTISING: Campaigns in which content was created with an advertiser in mind, either in print, digital, video or audio.

BEST USE OF OUT OF HOME: Campaigns tapping out-of-home for media plans and brand marketing activations in all analog, digital and in-place forms.

Best Use of Out of Home in campaigns spending less than $500,000
Best Use of Out of Home in campaigns spending $500,000 +

BEST USE OF PROGRAMMATIC: Campaign in which the primary form of planning was conducted using automated means.

BEST USE OF SOCIAL: Campaigns that harness social media platforms and technology for media plans and brand marketing activations.

BEST USE OF STREAMING MEDIA/OTT: Campaigns that tap streaming and OTT video platforms for media plans and brand marketing and activations.

BEST USE OF VOICE: Campaigns that dial in audio-based media, including radio, podcasts, AI audio assistants and skills for media plans and brand marketing activation.