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Media Plan of the Year Jury

Juha-Matti Raunio

VP and Head of Pilot

Juha-Matti Raunio


Juha-Matti Raunio is TBWA\HELSINKI Vice President and head of TBWA's innovation unit Pilot. Pilot is an agency hub focused on creating rapid growth on brand value through brand innovations – created media, product concepts or branded content. Juha-Matti has a versatile back round from media, sales and marketing roles. 

Before joining TBWA\ in March 2011 Juha-Matti worked for six years for global FMCG company Mars. Juha-Matti's last position was marketing manager for chocolate and Ice-cream for Finland. Before Mars Juha-Matti worked as a sales group manager for outdoor media company called JCDecaux. In other words you could say that he started by selling media, then moved on to buy media and now is creating content for media.

Juha-Matti believes that everything between a brand and consumer is media and he is constantly looking new innovative tools for brands to connect with their audience and Pilot's latest work are good example of this disruptive® thinking.