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Media Plan of the Year Jury

Theodor Arhio

Creative Director

Theodor Arhio


Theodor Arhio is awarded Creative Director at TBWA\HELSINKI and forms the second half of TBWA's innovation unit Pilot. Pilot is an agency hub focused on creating rapid growth on brand value through brand innovations – created media, product concepts or branded content.

Theodor has an extensive experience in brand building and digital work, before joining TBWA\ in March 2011, Mr. Arhio founded and led the second biggest digital agency in Finland. Through out his career, he has been pursuing simple, powerful and disruptive ideas that build brands and create growth.