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Media Plan of the Year Jury
SVP, Executive Media Director
Krista has a successful history of leading her teams and clients to deliver on business goals. Her foundation of traditional media expertise is enhanced by her 6-plus years of digital experience. As Executive Media Director at 22squared, she leads the Media Planning and Buying teams and collaborates cross-agency to develop stellar media plans for all of our brands.
Krista has a wealth of client experience ranging from CPG to Financial to Retail, across Brand and DR, working on national brands like Nike, Wachovia, MillerCoors and Microsoft, to name a few.
Krista’s love for advertising comes honestly, and she will tell you that she was born into the advertising world, literally – her mom was a corporate media director and her dad? A sales representative.