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Media Plan of the Year Jury

Joshua Lowcock

EVP, Head of Digital U.S.

Joshua Lowcock


Passionate about the convergence of media, digital, data and technology, Joshua leads Digital Strategy & Innovation in the U.S across all of UM’s accounts. Joshua brings a unique global perspective to UM’s clients, having worked in senior digital roles, not just in the U.S., but also while living in China, Europe and Australia.  His clients have included Hershey’s, United States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities -- but always in a meaningful and scalable way. He honed this approach while working at Ernst & Young, and refined it after completing his MBA.

Throughout his career, he has worked on all sides of the media industry, including technology, internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment.  His vast industry knowledge and depth of experience gives Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

A native of Australia, Joshua and his family now call New York home.