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Media Plan of the Year Jury
Chief Data Officer
Rob Jayson leads ZenithOptimedia’s worldwide data strategy, a role he assumed in 2012. A combination of continual innovation, robust analytics and tools development have allowed him to be instrumental in finding new and exciting ways to approach communications planning.
As Chief Data Officer, Rob oversees the agency’s Global Analytics Center (GLANCE), collaborating with ZO entities such as Ninah, Performics and Moxie. He also manages the implementation of the ZO Datamart and reporting tools suite, and focuses on brand-specific data strategies, such as ZenithOptimedia’s "Live ROI.”
Most recently, Rob served as President of Strategy for Zenith where he was responsible for developing communication planning methods, ensuring planners led their clients and the industry in creating unique and powerful communication strategies.
Additionally, he fostered Liquid, a dedicated group of senior level strategic planners whose function is to develop thought leadership tactics and insights in communication planning across the company. The group is charged with leading client ideation sessions, anticipating trends and providing stimulating points-of-view to inform and educate the agency’s planning groups and clients. Rob also was an integral part of developing Consumer Pathways, the company’s global communication planning framework, and Blueprint, Zenith’s holistic ROI planning tool.