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Media Plan of the Year Jury
Head of Strategy
Posterscope, Dentsu Aegis Network USA
Jeff Tan is head of strategy at Posterscope, Dentsu Aegis Network USA and leads strategy, data, insights and product innovation across the business.
A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca-Cola, Calvin Klein, Fox, Nissan, and created the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.
He successfully launched iProspect, Dentsu Aegis Network in Melbourne Australia, building a digital-performance agency from scratch to a market leading position in 3 years.
Jeff completed an M.B.A. at Australian Graduate School of Management. His current goal is to run a marathon in all 7 continents.