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Media Plan of the Year Jury
President, East Coast Region & Global Chief Marketing Officer
As East Coast President, Lewis is charged with building the culture and capabilities of UM’s East Coast offices, including oversight of the networks’ global headquarters in New York City. The architect of J3, UM's dedicated media unit servicing Johnson & Johnson, she will focus on bringing the J3 model of integrated planning, cross-media investment, the BAE and UM Studios across all accounts.
Lynn also serves as UM's Global Chief Marketing Officer, the driving force behind UM’s brand positioning, helping to build the agency’s vision, and evolve the brand internally and externally. As such, she oversees UM’s strategic branding and awards initiatives globally as well as UM’s corporate philanthropy programs, ensuring the agency’s brand is communicated effectively across all channels and award-worthy client work is recognized within the media industry.
Prior to her current role, Lynn spent several years as the Global Managing Partner of J3, UM’s dedicated Johnson & Johnson media unit. Her leadership at J3 has become an agency and industry model of how integrated communications planning leads to a new level of creativity and effectiveness. She has championed incorporating digital innovations, custom content, rapid fire analytics and retail activation across all Johnson & Johnson brands. Over the years Lynn has led J3 through a significant evolution which has resulted in ground-breaking and creatively-charged media executions including Clean & Clear’s “See the Real Me,” JOHNSON’S BABY “Treasure Everyday Joy” and Rogaine “Grow Your Game.”
Before taking the reins at J3, Lynn served as the Global Managing Partner on Sony at UM. Having spent her first 10 years in the industry at McCann Erickson as Account Director, she worked on such marquee accounts as Coca-Cola, L'Oréal, Gillette, Waterman, Nabisco, Vaseline and Bacardi. Her work has been singled out numerous times, having received many industry awards and recognitions.
Highly regarded throughout the industry, Lynn was named AWNY’s Working Mother of the Year in 2012. In 2013, she was inducted into the American Advertising Federation Hall of Achievement. She was also honored with the Jack Avrett Volunteer Spirit Award for her mentoring work, inspirational leadership and commitment to her community. Most recently,
Lynn was named an Agency Innovator for 2016 by Internationalist Magazine.