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Media Plan of the Year Jury
Maureen oversees the development and strategic direction of Out-of-Home media planning and buying for Kinetic New York. In her role as Managing Director, relationship management is a key component in pushing Kinetic business forward. She is responsible for building and maintaining strong relationships across the Group M agencies, collaborating with all teams to connect brands with consumers on the move. The portfolio of brands Maureen and team are responsible for cover a wide range of categories which include clients such as NBCUniversal, Unilever, American Express, Chanel, Volvo and Forevermark Diamonds.
Maureen began her career in media in 2001 at Carat U.S.A and then OMD. In 2006, Kinetic Chicago opened their doors and Maureen joined the team as Manager in 2007, eventually working her way up to Group Director in 2012.
While in Chicago, Maureen and her team managed all Out-of-Home planning, implementation and buying for clients such as MillerCoors, Western Union, JanSport, Ford/Lincoln and Discover Card. She assisted in the onboarding of the Coors Brewing account in 2008, transitioning the work across multiple national brands and setting up local processes for the Field Marketing teams across 5 different regions. She contributed to the work to help retain the business when Coors Brewing merged to become MillerCoors.
In her tenure on MillerCoors, Coors Light was the first alcohol brand to run on the Chicago Transit system and first brand to do transit shelter build outs in LA. Maureen and her team’s work has been recognized through awards including 2011 Digital Out-of-Home award for Best Integration of a Mobile Device and a finalist for the OBIE awards. She was promoted to Managing Director of Kinetic New York in 2014, relocating to New York City after 13 years in Chicago.
Maureen sits on the Advisory Board of the Digital Place Based Advertising Association and the OOH Committee of the 4A’s. She also served as co-chair of the Chicago chapter or Women in Media Mentoring Initiative (WIMMI) and will continue her involvement with this organization now in New York.