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Media Plan of the Year Jury

Trevor Guthrie


Trevor Guthrie

Giant Spoon

Trevor Guthrie co-founded Giant Spoon, an innovation-driven marketing agency that focuses on idea-centric strategy and lives where digital, technology, and innovation collide. As winner of MediaPost’s 2014 and 2015 Creative Agency of the Year, Giant Spoon has proven that it fills the gap between large creative agencies and media agencies with its award-winning work, smart thinking, and disruptive strategies that are digital at the core.   


One of Adweek’s Media All-Stars of 2016, Trevor is a “big-ideas” guy, having spent his career repositioning companies as future-pointing brands with a one-two punch of sky's-the-limit thinking and savvy execution. As the running point on several of the agency’s accounts, predominately GE, Trevor is spearheading award-winning (Cannes Grand Prix and Adweek Media Plan of the Year, to name a few) work and activating new forums of storytelling, including partnering with The New York Times to introduce virtual reality to the masses, and helping revive GE Podcast Theater by launching the eight-episode, science fiction podcast series “The Message,” which is now in its second season, entitled “LifeAfter.”




Prior to forming Giant Spoon, Trevor was the East Coast Director of Ignition Factory, a creative catalyst unit at Omnicom's OMD, where he led a team of specialists to dream up and produce first-to-market advertising campaigns for Showtime, Levi's, GE, PepsiCo and FedEx. He was also the key architect behind Spotify's Music Apps Hack Weekend in 2012 and GE's incubator program in 2011 and 2012.




A Boston University graduate, he resides in Brooklyn, New York.