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Media Plan of the Year Jury

Ben Gaddis

President

Ben Gaddis

T3

With a focus on innovation, Ben sets the vision for T3 to help clients build Useful Brands through an agency culture driven by collaboration, prototyping and making cool stuff happen. Ben oversees T3 offices in Austin, Atlanta, New York and San Francisco.

 

At T3, Ben has helped craft innovation, marketing and loyalty strategies for 7-Eleven, Staples, UPS, Allstate, Coca-Cola, Sprite and other clients. He launched T3’s Innovation Labs to help clients take an agile approach to conceptualizing and quickly bringing new technology, digital experiences and products to market. He also created T3 Ventures that invests in, and provides consulting and services to, promising early-stage start-ups.

 

Before joining T3, Ben was at T:M Interactive, where he helped American Airlines launch its first mobile initiative. He then went on to become Vice President of business development at Omnicom-owned ipsh, where he developed enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T. He started his career in account service at The Richards Group. Ben is also a Techstars mentor, a contributor to Wired, and a frequent speaker at events.