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Media Plan of the Year Jury

Larisa Johnson

Brand Media Director

Larisa Johnson


Larisa Johnson is the Brand Media Director at Lyft, overseeing all paid brand media strategy and buying. In this role she is responsible for growing brand awareness and consideration through cross-channel planning, while proving out the value of brand advertising at a tech company focused on category and business growth. Her passion at work is finding data driven solutions to measure innovative media executions, including custom content, first-to-market social, and the latest formats in TV and digital video.


After spending 10 years on the advertising agency side on brands like Taco Bell, MINI Cooper, and Subaru, she was previous the Media Director at Pandora overseeing all paid brand and DR efforts. Larisa has a degree in Strategic Communications & Marketing from the University of Minnesota. When she's not working, she's enjoying all the hiking California has to offer and working her way toward traveling to all seven continents.