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Media Plan of the Year Jury
EVP, Head of Strategy and Experience Design
In her 19 years with Starcom USA, Kim Einan, EVP, Head of Strategy & Experience Design, has earned a reputation for being a change maker. Unafraid to tackle big challenges, Kim has proven herself ambitious and effective in uplifting creativity in the experiences Starcom produces on behalf of clients.
Kim was instrumental in architecting and rolling out the agency’s new strategic approach that solves tension between what people want and brands need. She’s committed to continuously raising the bar on the quality of the agency’s work, actively assessing and identifying opportunities for brands to be more disruptive while driving results, leading to Starcom USA receiving recognition as the world’s top media agency in the WARC 100 for strategy and effectiveness in 2018.
She also leads the U.S. Product Acceleration Team, a group of 25+ senior leaders responsible for elevating work product across all major clients and disciplines. Kim launched an entirely new company discipline of Experience Design, dedicated to infusing creativity into the experiences the agency creates with clients, resulting in Starcom USA receiving recognition as the most awarded media agency in the world by the Gunn Report for creativity in 2017.
Previously, Kim led Consumer Insights & Strategy for Kraft Heinz, leveraging the power of data to inform briefs and communication strategies that kept the client on the industry’s leading edge of data driven marketing. On this business, Kim honed an approach to ideation that became her blueprint for the entire agency’s experience design discipline. She also held strategic leadership roles on businesses including Luxottica Retail, Beam Suntory, Disney Parks and more.