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Media Plan of the Year Jury

Micah Donahue

Principal and Engagement Strategy Director

Micah Donahue


Freed from the pressure to create media plans that support only traditional “ad agency” services, Micah develops true customer-driven and targeted brand engagement strategies. Micah has led successful initiatives on behalf of clients at Mullen, Ingalls, and Campbell Mithun Esty. His past work includes Land O’Lakes, Kmart, the U.S. Department of Defense, Nextel, Eddie Bauer, Four Seasons, and General Motors. Micah holds a B.S. in Communications and Psychology from Cornell University and is a frequent panelist, speaker, and blog author.


Since joining Mechanica, Micah has led business initiatives for Saucony, Sea Cuisine, Houghton Mifflin Harcourt, Northeastern University’s D’Amore McKim School of Business, Osram Sylvania, and Neighborhood Health Plan.


Micah’s passions include home improvement, overlanding (it’s OK, we’re not quite sure what that is either), live music, hiking and traveling with his family.