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Media Plan of the Year Jury
Managing Director, West Coast
Originally from Australia, Anathea brings over 20 years of experience across all facets of the advertising and media industry. She has worked across multiple categories from FMCG, telco, F&B, oil, auto, and beauty. As the lead of the West Coast, Anathea is responsible for the executive oversight of all of the LA office clients.
Anathea was previously the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific. Based out of Singapore, she worked with media partners including Facebook, YouTube, A&E and Maker Studios in leading the division. Prior to Fuse, she spent time in Melbourne as the managing director of Mindshare, managing director of Spark Activate (PHD’s content division), and Clemenger Harvie Edge.