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Media Plan of the Year Jury

Swapnil Patel

Executive Director, Media

Swapnil Patel


Over the past 17 years, Swap and his teams have managed the complex media needs of brands across numerous categories, from Domino’s and Nationwide that spend hundreds of millions in broadcast inventory to others like Crocs, Sherwin-Williams and Corian Design that rely more heavily on digital media. He joined McKinney in 2012, coming from CP+B, where he spent almost nine years collaborating with in-house creatives, strategists and account leaders. Swap is an ardent believer in the creative power of media and loves negotiating relentlessly with media partners on behalf of his clients. Being a proud graduate of the University of Michigan, he says “Go Blue” all the time.