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Media Plan of the Year Jury

George Sargent


George Sargent

Havas Media Boston

George serves as President of Havas Media Boston, and leads the integrated Havas Village team serving Fidelity Investments. In his role as President, he oversees the growth and satisfaction of employees and clients, driving teams to deliver integrated solutions focused on customer value.  George has been with Havas since 2013 and previously served as Group Media Director for Fidelity Investments. His publishing experience (WSJ Digital), and then roles in ad tech (YuMe, Digilant) give him a broad understanding of supply-side media economics. His unique background allows him to bridge the gap between content owners, platforms and marketers, creating idea-led strategies that leverage the broad spectrum of tools and transactions that marketers have at their disposal.