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Media Plan of the Year Jury
Vice President, Head of Planning
Daniel joined Harmelin Media in 2008, and is currently serving as vice president, head of planning at Harmelin Media.
After three years working as a Certified Public Account at KPMG, Daniel began his media career as an analyst at Harmelin with much of his early years spent as a digital media planner, climbing from analyst to his current role. Through the years, he has worked on some of the agency's highest profile clients: CWOPA, Adventure Aquarium, Post Cereals, Philadelphia Union, Philadelphia 76ers, Discover Lancaster, Turkey Hill and Ford.
Daniel’s expertise in integrated digital planning, process development, training, mentorship and oversight are all used as he spearheads Harmelin's overall planning initiatives. In this role, he oversees a planning team structure that supports ten separate account teams and 30 individual digital planners across the agency. He also serves as a member of Harmelin Cares and Harmelin’s Cross-Screen Video Task Force.
Prior to joining Harmelin, Daniel held positions at KPMG, Comcast and NBC Sports, and was nominated along with his production team for a 2012 Sports Emmy.
He has a B.S. in Accounting from Penn State and an M.S.A. in Broadcast Telecommunications Mass Media from Temple University.