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Media Plan of the Year Jury

Ian Schafer

Founder & CEO

Ian Schafer

Deep Focus

One of the most influential voices in the industry, Ian Schafer has been at the forefront of advertising since 1997. His accolades include being named an Advertising Age Media Maven in 2007, included on the list of Adweek’s Young Ones in 2009 and recognized by the Shorty Awards as Best CEO with a  Social Media Presence. 

A trailblazer who saw the potential of digital and opportunities it offered for advertising, Ian founded Deep Focus in 2002. Today, the award-winning global agency is lauded for its expertise and excellence in digitally-led creative execution and media strategy, innovative agency operational models and consumer insights that drive engaging, value-driven experiences.

Prior to founding Deep Focus, Ian served as Vice President of New Media at Disney’s Miramax Films where he was responsible for the company’s digital marketing. He also previously worked digital creative and media-buying pioneer i-Traffic, which was ultimately acquired by Agency.com.

Ian currently sits on the executive board of the Social Media Advertising Consortium and the Global Advisory Board of Global Social Media Week. In 2012, he anonymously adopted the alter ego of @invisibleobama during the GOP National Convention (thanks, Clint Eastwood!) and launched a legendary internet meme. He is also the co-founder of Hungry Fan™, the only app dedicated to finding food in sports stadiums and arenas.

An outspoken commentator known for his forward-thinking and provocative points of view, Ian routinely shares his unique perspective on everything from new technology and shifts in consumer culture and media consumption to traditional marketing and advertising. He has been featured in Bloomberg Businessweek, CNN, Fortune, The Hollywood Reporter, New York Magazine, The New York Times, USA Today, Variety, The Wall Street Journal and Wired, among other publications. Read more at http://ianschafer.com and on Twitter @ischafer.