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Media Plan of the Year Jury
The Media Kitchen
Barry Lowenthal is the President of The Media Kitchen, a kbs+ partner. A veteran of the agency with 20+ years under his belt, Barry has led integrated programs for brands such as Goldman Sachs, Victoria’s Secret, Justin Bieber’s Fragrance ‘Someday,’ Vanguard and many others. Barry has worked in just about every category including luxury goods, financial services, entertainment, consumer electronics and spirits.
Barry began his career big New York’s agencies such as NW Ayer, Backer Spielvogel and Grey before coming to kbs+. Barry is known as one of the early champions of strategically driven, creatively-inspired communications planning. He believes that the most interesting communications ideas come from understanding what media consumers use AND how they feel when they’re using them.
Under Barry’s leadership The Media Kitchen diversified and grew its client base as well as its staff and built an industry recognized digital media capability. In 2008 Barry co-founded Madison Avenue’s first trading desk called Varick Media Management.
A graduate of University of Maryland and Baruch College, Barry believes the best education in this business comes from staying close to consumers and keeping abreast of emerging technologies. To that end, he considers himself a media anthropologist and is obsessed with new ways to construct communications plans.
Barry has been published in leading industry periodicals including Adweek, Mediapost, Digiday, The Economist Group, and Adexchanger He was also recognized as a Media All Star.