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Media Plan of the Year Jury
EVP, Managing Director
As EVP, Managing Director, Shelby Saville oversees digital planning investment and operations. Known as an innovator in digital strategy, Shelby is constantly challenging the current digital models in an effort to achieve better integration with other media channels. Shelby is dedicated to fostering a culture of flexibility by promoting beta-testing and consumer-focused campaign management that can change instantaneously—much like today’s consumer.
Currently, Shelby’s work is garnering industry attention from advancements in video that allow consumers to control their video experience and effectively interact with advertisers. A revered industry spokesperson, Shelby often shares perspectives, consumer media trends and the latest news affecting the digital media community. Named Adweek’s Media All-Star and CIMA’s Digital Media Person of the Year, Shelby leads Spark’s digital practice as well as several of Spark’s leading digital clients.