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Media Plan of the Year Jury

Julian Zilberbrand

EVP, Activation Standards, Insights and Technology

Julian Zilberbrand

ZenithOptimedia

Julian Zilberbrand is a well-known and respected leader in the digital technology space, having worked with some of biggest clients in media including P&G, L'Oreal and Coke, among others. Julian has been a vocal leader for industry change in measurement and tracking on behalf of his clients and his agencies.

As Executive Vice President, Activation Standards, Insights and Technology, Julian Zilberbrand oversees the Analytics and Insights Groups at Zenith. Julian also has oversight on Activation standards which encompasses strategic partnerships along with investment standards and structure. With a strong background in Operations and Technology, Julian helps the organization vet existing and new technology partners, formulate POV's and manage relationships with a vast array of technology partners across media types. In this cross functional role, he is able to enhance Zenith's offering to clients by providing expertise across many of the most challenging needs clients face today in the cluttered measurement and ad-tech space.

Julian has helped lead the scaling and implementation of Video and Mobile ad serving solutions for the companies he has worked for and has been an influencer for change in the industry.  He also serves on multiple industry advisory roles such as the IAB Ad Ops Advisory Board, he is the Chair of the MRC Internet Committee and has been a vocal leader with the 3MS Blue Ribbon committee. Julian also serves in advisory roles for media conferences and other similar industry events and groups.