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Media Plan of the Year Jury

Lynda Richardson

Director of Media Insights and Activation

Lynda Richardson

New York

Lynda’s role at Eleven goes beyond leading the activation team. She’s a mentor who knows the importance of good chemistry. By cultivating that chemistry, her team enjoys working together—which, in turn, allows them to thrive.

It’s this sort of thinking that gives Lynda her edge here at Eleven. She’s an intuitive leader who works closely with clients and the creative, strategy, and analytics teams in order to drive innovation and get consumers to connect emotionally with brands. There’s a gold mine of opportunity to be found in the nooks and crannies of our culture, and Lynda makes it her job to ensure that wealth is tapped in unique ways.

Lynda has worked for agencies such as Ogilvy & Mather, Foote, Cone & Belding, and Butler, Shine, Stern & Partners, and even worked client side once for Microsoft in Redmond, WA.